Soiree Floral

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Nantucket wedding featured in Greenwich Magazine

April 1, 2009


One of our beautiful couples, Ian & Kim have their wedding featured in Greenwich Magazine.. A soft, calming color palette of cream, pink, and green were used to set the tone for their big day. Here are a few detail shots – Photos by Brea McDonald.

It was a pleasure working with you Kim & Ian. Enjoy wedded bliss!
Cheers,
Dawn


Categories : Uncategorized

WellWed magazine

March 2, 2009

The premiere issue of Wellwed magazine for the Cape & Islands is on news stands, and it is BEAUTIFUL!! Page after page is full of vibrant color and inspiring design ideas. We had the pleasure of doing a photo shoot with the talented team at Wellwed this past summer in Nantucket (unfortunately I was off island that day so I did not get to meet these lovely ladies in person). They chose a color palette of lavender/peach/khaki and asked us to interpret a summer table and bouquet. You can see the results on pages 101-103. Other island vendors for the shoot included Jodi Levesque of Jodi’s cakes, and Marty Kelly papers. I think you’ll agree that the final product envelops a summer day on Nantucket.

We also have Erin & Paul’s wedding being featured in the magazine. Be sure to check out the detail shots and a list of all the talented vendors who helped make that wedding possible. Many of our other brides and details from their special day are sprinkled throughout the pages of this fantastic new publication. Cheers to the Wellwed team – and thank you for including us!
xoxo
Dawn



Categories : nantucket weddings, wellwed magazine

Pricing out wedding flowers

February 24, 2009

I set out to write this post, and got sidetracked during my morning blog ‘must reads’. I came across Nancy Liu Chin’s blog and she too has tackled this issue on educating clients. I think she is spot on – so without further ado, I give you a post from the talented Nancy Liu Chin…..

This entry is in response to many of our potential clients and vendors who ask the proverbial question…

{“Can you give me a price list for flowers for my wedding?”}

Or….

{“What should I budget for wedding flowers?”}

These are the most frequently asked questions and I’m not at all surprised because information is not as easy to find as you might think.

– Why aren’t many wedding floral designers and florist able to provide a price sheet on their website?

– Why is it so hard to determine how to budget for wedding flowers?

The answer is not so simple. As consumers, we are accustomed to seeing flowers at our local grocery stores like Trader Joe’s, Whole Foods, or the local Stop and Shop. We often see “bucket shops” with pre-made flowers with clear pricing. We can buy flowers at BULK warehouses like Costco. However, in those instances, flowers are sold as COMMODITIES or PRODUCTS not as a custom designed ARRANGEMENT. A floral arrangement is a hand crafted, custom product and it varies in price.

What are the components in pricing wedding flowers?

– Creativity

– Quantity and Quality

– Seasonality of flowers

– Color of the flowers

– Holidays – supply of certain flowers during peak holidays increase

– Fixed Costs of a Business

– Labor and Design Costs

– Delivery and Setup

– Materials

– Props, Rentals, Containers, Supplies

– – Customer Service

– – Exclusivity of a Designer

– – Travel Costs

– – Location

I’m sure I’ve missed a few but in general you get the message…right?

What is the salesperson at a floral shop thinking when you ask how much wedding flowers costs?

1) When is the wedding? i.e. Weekday? Holidays weekend?

2) What color is the wedding?

3) How many floral pieces do they need? i.e. Ceremony? Reception? Bouquets? Boutonnieres? Food Stations?

4) What containers? What props? What rental items do they need?

5) What is their style? i.e. Modern? Simple relaxed? Country rustic? Formal, Black Tie?

6) Is this a complex setup? How many floral installers will it take? What is the distance between ceremony site and reception site?

7) What flowers do they like? Is there additional cost to import? Can we source locally?

8) When is the breakdown of this event?

9) How much lead time will we have to create this wedding?

Do you see why it’s a very difficult question to ask any floral designer or florist

about pricing? It is almost as general as asking how much is a car? (Do you want a

sports car? A sedan? What are the options? A/C, navigation, leather seats? Do you

want a luxury brand? Is it a 2 door, 4 door? What year? What make?)

Remember, when you research, these are single arrangements and all florals have added delivery costs so DO NOT be surprised that for wedding flowers, you too should also expect DELIVERY, SETUP, BREAKDOWN, DESIGN costs. This is industry standards and completely justified.

Categories : Uncategorized

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Contact Soiree Floral

Office: 28 Centre Street
(by appointment only)
Mail: Post Office Box 3350
Nantucket MA 02584
Phone: 508.228.6684
Email: hello@soireefloral.com

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